Although spring has not officially arrived, for fashion the station has been going forward for months. Last June, and according to the hasty calendar of fashion weeks in the main capitals of the industry, the men’s spring-summer collections took place. A few weeks away from winter, advertising campaigns for SS 19 have already been revealed and are circulating; from the covers of magazines to the screens that cover all of Times Square.
We analyze the most outstanding campaigns of the season and we gather the 5 brands that manage to transmit the essence of their collection in a couple of exceptional photographs.
In the presentation of the Dior SS 19 collection, the debut of Kim Jones at the head of the French luxury firm stole the looks of the show, but not only that, but also the sculpture of the artist Kaws created with thousands of peonies, complement the delivery atmosphere. For the advertising campaign the same sculpture adorns the set, in pastel pink color, in all the photographs.
The images, captured by Steven Meisel, show the main inspiration of the collection: a conversation between the magic of sartorial art and the influence of streetwear in modern times. The importance of logomania and color blocks divide photographs into a single color palette with the help of a couple of models that pose in different planes and positions.
The balance between light and darkness is present in Fendi’s menswear campaign, portrayed by photographer Erik Madigan Heck. The atmosphere of the shots transports us to a fantastic, dynamic and winking look of the future. The visual story is directed, especially, towards the Fendi consumer: a man who explores the heritage of traditional clothing and who elevates it to its maximum expression through mystery and functionality.
In the SS19 campaign, Virgil Abloh explores established values and their evolution through age. The experience of multimedia diffusion is divided into three ideas about the perception of individuality with strong dyes of inclusion. The traveling spirit of Vuitton, on this occasion, does not refer to the globetrotting side of the client, but to the journey undertaken by man himself from his birth. The campaign divided into three important stages of human growth – childhood and adolescence – was achieved thanks to the lens of Inez & Vinoodh (Inez Van Lamsweerde and Vinoodh Matadin)
Make a space in the list of the best campaigns is not only thanks to the lens of Craig McDean, with which they have collaborated for some seasons, but the power of influence that has this brand globally; either, as a trendsetter or as a number one distributor of all the clothes we wear. The sporting spirit blends harmoniously with elegant items like the blazer and the white shirts. The camel color predominates in all the photographs and the maximum trend for SS 19 comes in the form of a bucket hat. The hat that will remain present throughout the year.
The menswear brand MANOV returned to the creative scene after a short pause. Backed by new proposals, the brand presented its collection for SS 19 under Mercedes Benz Mexico City Fashion Week just a few months ago. As part of the delivery, the rebel and adventurous spirit was reflected in the campaign. The utilitarian garments like parkas, bikers jackets of tweed, jackets and pants of neoprene and details of pockets, chains and belts played the main role in the transgressive photographs of the campaign, captured by Alberto Rebelo under the creative direction of the Mexican stylist Tino Portillo.