The revival of Soviet fashion (explained by Gregory Emvy)

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The revival of Soviet fashion (explained by Gregory Emvy)
Moda y arte / Art and fashion

Par mí, van de la mano. La moda es una parte muy pequeña del arte. Algún día haré una colección de moda porque tengo algo qué decir y una visión de la belleza. / For me, they are hold tight. Fashion is a small part of art. Someday I will create a fashion collection because I have something to say about it, and I have a vision of beauty.

The revival of Soviet fashion (explained by Gregory Emvy)

Nunca me ha dado miedo experimentar. Lo que hago es mezclar varios estilos en uno: el hip-hop, casual, I’ve never been scared of experiments. What I do is mix different styles in one, hip-hop, punk and casual. Así lo hacen las grandes marcas, como VETEMENTS y sus colaboraciones con Champion, Adidas, Manolo Blahnik, Levi's... ¿Por qué temer a experimentar? A veces no entiendo cómo dos estilos se podrían ver bien juntos, pero me arriesgo. / The biggest brands do it this. Like VETEMENTS and their collaborations with Champion, Adidas, Levi’s, Manolo Blahnik, Brioni and so. Why should I be afraid of mixing? Sometimes I don't understand how great clothes from different styles can match, but anyway, I take the risk of trying new looks.

The revival of Soviet fashion (explained by Gregory Emvy)
Elige un uniforme / Pick a uniform

Pantalones azul obscuro de Zara (que queden muy bien), camiseta de cuello en V blanca de YSL y tenis de Maison Margiela. / Dark blue Zara pants (perfectly fitted), white V neck shirt form YSL and white Maison Margiela sneakers.

The revival of Soviet fashion (explained by Gregory Emvy)
¿Cómo eliges un look? / How do you put a look together?

Como artista, primero veo los colores. Si llevo pantalones negros, el top tiene que balancearlos. También influye mi humor y las circunstancias. / As an artist, first I take a look at the colors. If I’m wearing black pants, then I know that the top part has to balance with the background. I’m also influenced by my mood, and circumstances.

The revival of Soviet fashion (explained by Gregory Emvy)

Los tatuajes son parte de mí. He hecho los diseños usando dibujos de victor Vasarely. Son una parte natural de mi cuerpo, y no los recuerdo si nadie los menciona. / These tattoos are part of me. I’ve created their design, drawing some pieces of artist Victor Vasarely. They are a natural part of my body, I don't remember them unless someone asks.

The revival of Soviet fashion (explained by Gregory Emvy)
Is there a clothing piece or an accessory that has sentimental value for you?

“I really like RosaMaria and Bruno Guidi jewelry and Christian Poell clothing. I know them personally, so anything I buy form them has a special meaning.”

The revival of Soviet fashion (explained by Gregory Emvy)

Compro mucho cuando viajo. Tres cuartas partes de mi clóset es lo que las marcas me envían, pero solo uso lo que me representa mejor. / I buy a lot when I’m traveling. Three quarters of my closet is full of clothes that brands have offered me, but then I only choose the ones that represent me better.

The revival of Soviet fashion (explained by Gregory Emvy)

Algo es "feo" cuando no te sientes cómodo usándolo. La gente tiene que estar cómoda en su ropa. La moda debe representar el mundo interior, y traer armonía a la apariencia general. / I consider something “ugly” when you don't feel comfortable in it. People must enjoy their clothing. A look should represent their inside world, adding some harmony to the general appearance.

The revival of Soviet fashion (explained by Gregory Emvy)

Fashion Week influencía mi estilo, las tendencias y los diseñadores que sigo. También los eventos de arte de mis amigos a los que voy. / Fashion Week is what influences my style the most, the trends that I see and the designers I follow. In some way I also fell the influence of the art events that I go to, like the ones of my designer friends.

If you have seen me on  Instagram latey, you may notice that I have recently worn many clothes with Cyrillic letters, including a t-shirt by Gosha Rubchinskiy that says “Russian Renaissance”.During my travels I always try to see what the local people are wearing, and I realized some time ago that in all the coolest boutiques in the world , they are starting to selling pieces by Russian designers. With the arrival of Demna Gvasalia as creative director at Balenciaga a year and a half ago, this phenomenon spread, which made me very interested in getting to know the point of view of Gregory Emvy, a Russian artist whom at an early age he was sent by his parents to an art school in Nizhy where he graduated at age 16. At age 24 he dedicated full time to his painting, and since 2014 he is a member of the International Fund for the Arts. Besides just being an artist, he has a very special appreciation of fashion.

Why do you think there is an international boom of Russian fashion recently, with subcultures of the 90s like punk, skaters and Soviet nationalism?

“I think people are tired of the violence and want to rebel against it that’s why they reclaimed this style. If you look at the Fashion Week in Paris and London, this was the message designers wanted to project. People long for freedom, and that is why we can see so many printed nihilistic statements. “

As a Russian, what is your point of view and how do you see this international interest in your national fashion?

“The country is so controversial, that it will always attract attention. On top of that, the youth of the 90s has already grown up and has the right to speak now. They are educated people who speak several languages, travel the world and know very well their place in the world. Designers and brands such as Sorry I’m Not, Vika Gazinskaya, Walk of Shame, Artem Krivda had become internationally relevant because they have a good understanding of current trends inside and outside the country. “

Who do you think are the biggest icons of Russian fashion?

“I would say Terekhov Fashion House, Ruban Sisters, Ulyana Sergeenko, Jenia Malygina of Pirosmani (this brand can easily be compared to Rick Owens or Boris Bidjan).”

Are there any garment that you have not found, but have been looking for a long time? 

“A black jumpsuit that I like.”

To know more about Gregory Emvy, visit the complete interview on the gallery above and his  página web and Instagram.

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