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Why millionaire entrepreneurs are wearing “too casual”?

Times have changed, definitely, but this assertion does not answer the question regarding millionaire entrepreneurs.

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Mark Zuckerberg

Since always clothing has been a code that has allowed us to build a language and a form of individual expression through what we wear and also in the way we do it. It is just this power of communication that has served as a reference for the differentiation of social strata since the Renaissance. For example, some materials, textiles and colors were used exclusively for the most privileged and well-off families; these, they could make use, also, of some specific garments that dictated authority. On the contrary, the lower strata, the plebeians and the “people” were identified by the absence of pigments in their clothing. We could say that, in years of the Feudal Lords, the colors of the fabrics meant power, authority and wealth.

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Steve Jobs, he was co-founder and CEO of Apple

Over the centuries the clothing, thanks to technological advances, little by little was losing exclusivity in terms of materials. However, even today, there are premium textiles and quality finishes that label a garment among the “luxury fashion” sector, however, the shape or silhouette (for example, a shirt) can be used by anyone. This democratization of fashion and access to trends has allowed everyone, without exception, to have the right to make use of the style in our daily life, opening a large price gap: from the most affordable to the luxury items, from stratospheric prices.

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Elon Musk, Cofundador of PayPal and CEO of Tesla Inc.

Until recently we imagined – or even continue to do so – millionaire entrepreneurs, celebrities and more affluent artists clad in suits of power. PBut, in 2019, it seems that the style of a Silicon Valley CEO is the pure antithesis of the classic knight’s symbol of authority. It is so common to see Mark Zuckerberg in a set of t-shirt, jeans and a pair of white tennis shoes. Or the style of the legend Steve Jobs; always in a black shirt, jeans and ugly sneakers. A “dirty chic” style badge that was developed and reached its peak in the 90s. Decade that Jobs took throughout his life; stopping time, surviving true to his style even with the passing of thousands of passing trends and placing himself as the millionaire CEO of “austere clothing”.

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Mark Zuckerberg, Founder and CEO of Facebook

Although the real reason for this behavior of Silicon Valley’s top executives is its total parallelism with fashion, this phenomenon is becoming a “trend” – without being so – within the category of the most important and millionaire technological companies in the world. But for us, who walk hand in hand with the style and the classic constructs of men’s fashion, it would not sit well with a shirt and jeans in a day at the office. So, while the “rich” try to go unnoticed, we will continue to try to empower ourselves through clothing, accessories and personal care.