F IS FOR… FENDI: a link between tradition and innovation

Through F IS FOR… FENDI the Roman firm celebrates the close link with urban art and graffiti, presenting GRA FF ITI: a recent collaboration on the roof of the Palazzo Della Civiltà Italiana in Rome. Where they met the 8 best urban artists in the city to interpret, through their personal visions and concepts of art, the word graffiti.

Foto: Cortesía Fendi

These artists captured and distributed the word through a map of the world; very different from each other, but with the same purpose: to extend the talent of each one of them in the middle of a nocturnal visual spectacle.

Foto: Cortesía Fendi

Each of the artists captured his particular talent with fluorescent spray and, in addition to the 8 murals, the Palazzo was decorated by four stars, one in each corner, as a symbol of artistic power.

Foto: Cortesía Fendi

F IS FOR… FENDI celebrates the DNA of the brand with a much more authentic and fresh attitude for the current generation. Remembering, also, the artistic skills of the Italian firm. The artisans of Fendi, will recreate the works of the GRA FF ITI project to reinforce and materialize the relationship between tradition and innovation.