Style tips according to American rappers

The term White-Trash is an American jargon to refer, in a derogatory way, to an American with crude manners; low moral standards and lacking personal care. This marginalized social sector is reflected and identified with an Eminem of the early 2000s. This same aesthetic has taken over, lately, by Justin Beiber in recent months.

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That style of looking “dirty” -but with a lot of style- lies, also, under the tutelage of Latin American reggaetoneros who have opted to adopt this style encased in luxury brands such as Gucci, Off-White, Louis Vuitton , Supreme and high-end brands in street wear.

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Although, this change in the standards of the masculine style has sealed singers with international influence like Post Malone where, the Hawaiian shirt, the bandanas in the hair, tattoos without measure and rebellious hair have dictated the sentence of style of a new generation. This transformation and “cultural appropriation” of a genre patented by African Americans has been criticized and questioned by the adoption of the “white race” and benefit from this retail culture.

https://www.instagram.com/p/BkmdaT8jY3W/?hl=es-la&taken-by=justinbieber

In the counterpart, Post Malone -especially- is clearly influenced by the white rappers of the 90s who solidified a career in an African-American industry. This visual narrative White-Trash, on the Latin American side, flows in faces of Bad Bunny, J Balvin and Maluma who, also, have tried to strengthen a current of powerful style, coupled with music. And, Justin Bieber and Post Malone, two of the most influential musicians from around the globe, are flourishing stronger than ever in the United States seeking an inclusive discourse among the white rap community.

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The White-Trash aesthetic, as a form of communicative strategy, will try, from the hand of these influencers, to permeate in different creative spheres by translating, in a powerful fashion discourse that’s just beggining.